Telehealth marketing for therapists

Telehealth marketing begins with more than just good intentions. It requires the right tools, communication, and outreach. About 68% of early and later career therapists have incorporated teletherapy into their practice, according to one 2023 study, and clients now expect it.

Summary

• Teletherapy is now an expected service and clients and referral sources need clear communication about its benefits and accessibility. Enrolling in a teletherapy course for therapists can help providers enhance their knowledge if new to teletherapy.

• Marketing starts with preparedness: answer common client questions about telehealth, security, insurance, and effectiveness. Communicating through a client portal integrated into an EHR ensures security.

• Use multiple outreach channels such as websites, social media, newsletters, and community engagement to build awareness and trust.

• Long-term visibility is key: consistent education, testimonials, and ongoing promotion help normalize and grow your teletherapy practice.

→ Click Here to Enroll in My Free On-Demand Top to Bottom Teletherapy Video Course [Enroll Now]

Some people will always want in-person therapy, but teletherapy is here to stay. Of course, the first step is to obtain the technical tools to administer teletherapy.

A computer and a HIPAA-compliant practice management platform with video conferencing, such as TheraPlatform, will provide you with everything you need to begin.

But being technically ready is only half the battle. How do you alert clients that you are now offering telemental services? It's time to shift into visibility, outreach, and engagement. Here are five steps of telehealth marketing for therapists.

Streamline your practice with One EHR

• Scheduling
• Flexible notes
• Template library
• Billing & payments

• Insurance claims
• Client portal
• Telehealth
• E-fax

Learn More

Be prepared

Specific clients and referral sources, especially long-standing therapy patients, may still be unfamiliar or skeptical about teletherapy. They will have many questions, and you need to be prepared to answer them.

Being prepared helps you to be more confident, and builds credibility with your client base and professional colleagues.

As part of your telehealth marketing plan, compose a brief document that contains common concerns and answers that you can give to clients, and be ready to answer the following questions:

• What is teletherapy/telemental health?
• What platforms and tools do you use? Are those tools secure and HIPAA-compliant?
• Is it covered by insurance (and which ones)?
• Who is a good candidate?
• What does a typical session look like?
• Is it as effective as in-person therapy? By the way, the early indications are that it will be yes.
• Does it have advantages over traditional therapy? Yes, it has several.

Practice Management + EHR + Telehealth

Mange more in less time in your practice with TheraPlatform

Start Free Trial

Announce your new telemental services

Now that you are ready to implement teletherapy, you need to tell your clients and referral sources.

Existing clients

• Inform your clients that they now have an online option available. But don't be too pushy. This can be a challenging adjustment, and they may require time to process the information. Present teletherapy as a positive new development, but not one that is forced upon them.

• Create a short announcement sheet to give to clients that highlights the advantages of teletherapy.

• When talking to prospective clients or new intakes on the phone, mention your new telemental services.

Referral sources

• Send a formal mailed announcement to your referral network in the form of a flyer or an information card, illustrating your telemental services.

• Send a personalized email announcing your transition to teletherapy.

• Invite referral sources to a virtual "coffee chat" or an open house.

Utilize existing client communication channels as part of telehealth marketing

• Include the announcement in your monthly email newsletter.

• Update your voicemail and email signature to include telemental services.

• Post flyers in shared office space or community boards.

Promote your teletherapy services

Now that you have announced your new telemental services to existing clients and referral sources, it is time for the real telehealth marketing to begin. Here are simple, low-cost, and effective ways to promote your teletherapy practice to the general public:

Website updates

First of all, if you don't yet have a practice website, it is long past time to get one. In this digital age, it is an invaluable resource for your clients and your practice. It also provides a vehicle to market your new offerings.

• Add a banner, pop-up, or announcement on the homepage

• Create a dedicated "Teletherapy Services" page with FAQs

• Update your "About" section to reflect your new telehealth options

Business materials

• Update business cards with "Now Offering Online Therapy". Yes, people still use physical business cards, but many have pivoted to electronic business cards, which are just as easy to create.

• Add your personal teletherapy link to your intake paperwork and email signature as part of your telehealth marketing.

Consider social media for telehealth marketing

As much as you may want to, you can't escape social media. It is a primary source of social interaction and information.

Establishing a social media presence, with healthy boundaries, can be an essential marketing tool for your practice.

• Update your social media profile to include telemental services. Currently, having a professional social media page is almost as important as having a website. Ensure it reflects your most recent offerings to keep consumers informed.

• Create launch graphics, teaser posts, and hashtags (e.g., #teletherapy) to build anticipation and increase visibility. Canva is a comprehensive resource for graphic design that even a therapist can navigate.

• Share a video on your professional social media page explaining teletherapy basics.

• Boost a Facebook/Instagram post targeting your ideal clients. This is a relatively cost-effective way to increase your audience.

Watch this video to find out more about launching teletherapy in your practice

Sign up for My Free Teletherapy E-Course

Community engagement

Your community is your client base.

Through interaction, you establish your reputation, which leads to increased referrals.

• Submit your teletherapy update to local therapist directories or chamber newsletters.

• Participate in online therapist groups as a local expert.

• Speak at community groups, schools, or parent events about teletherapy and related mental health issues.

Build credibility and connection through education

Take advantage of educational opportunities to normalize and demystify telemental health:

• Host a webinar on "What to Expect from Online Therapy" as part of your telehealth marketing plan.

• Write articles on your website that amplify telemental health, such as "Five Benefits of Teletherapy for Busy Professionals". You can also write blogs as a guest on other mental health sites to grow your reputation as a teletherapist.

• Host a virtual Q&A about transitioning to online therapy.

Free Resources for Therapists

Click below and help yourself to peer-created resources:

• Ready-to-use worksheets, checklists, assessments & more!
• Master insurance billing with our expert-led course
• Telehealth 101: On-demand videos
• Curious how TheraPlatform solves private practice pain points?

Maintain visibility

Marketing your telehealth services for a month or two is definitely productive, but it takes a longer period of time to build credibility and trust.

Now that you have done the hard work to introduce your teletherapy practice, it is time to maintain that visibility over the long haul.

• Continue to mention teletherapy in your blogs, newsletters, and social media content. New concepts often require repetition to take hold.

• Share testimonials and/or case examples on your website and professional pages. Ultimately, people want to know whether online therapy is effective. If you can give real-life examples of its effectiveness, that will encourage others to give it a try.

• Keep your messaging focused on the benefits of online therapy, including convenience, flexibility, and accessibility.

Grow your teletherapy practice

People don't like change. However, they are willing to consider new interventions when they are easy to implement and appear beneficial. It is your duty as a newly crowned teletherapy expert to inform your clients that online therapy is both convenient and valuable.

It may take some time, but the tools are relatively inexpensive and already available to you. By maintaining a consistent presence on social media and engaging regularly with the community, you can educate the public about the numerous benefits of online therapy and continue to expand your telemental practice.

Choosing the best HIPAA-compliant platform

Telehealth use has skyrocketed since the pandemic, with teletherapy emerging as a trusted, convenient, and secure alternative to in-person care for both children and adults. Therapists and clients report high satisfaction, and teletherapy now accounts for 13–17% of U.S. healthcare visits.

To protect privacy, providers must use HIPAA-compliant video platforms. The top platforms not only secure sessions with encryption but also support scheduling, billing, documentation, and client portals to streamline practice management.

The best teletherapy platforms go beyond video conferencing. By combining compliance, reliability, stable video, resources, games and practice management tools, they help therapists deliver care that’s safe, effective, and adaptable to modern client needs.

How a quality video platform can help therapists market their teletherapy services

A reliable, high-quality video conferencing platform not only enhances the therapy experience but also becomes a powerful marketing tool for therapists.

When clients see that sessions are secure, seamless, and easy to access, it builds trust and encourages word-of-mouth referrals. Features like customizable branding, client-friendly interfaces, and integrated scheduling or payment options help therapists present a polished, professional image.

Built-in tools such as interactive whiteboards, therapy games, and screen sharing also allow for more engaging, versatile sessions—making teletherapy services even more appealing to potential clients.

Why therapists choose TheraPlatform as their teletherapy platform

Whether for solo practice or larger clinics, therapists choose TheraPlatform for its blend of usability, flexibility, and robust telehealth tools.

Here are top reasons why therapists choose TheraPlatform for teletherapy:

• Efficiency and convenience: Everything down to video conferencing, payments, scheduling, documentation, and insurance claims is managed in one integrated platform, saving time and reducing friction.

• Security and compliance: TheraPlatform is fully HIPAA and PIPEDA compliant, with encrypted video sessions, secure data storage, and 24/7 monitoring for peace of mind.

• Engagement tools: Built-in interactive features like whiteboards, games, media sharing, screen annotation, and therapy-specific “apps” enhance client engagement especially useful in pediatric and speech therapy.

• Client-centered functionality: The secure client portal empowers clients to book sessions, complete forms, submit documents, and make payments, reducing admin work for the therapist.

• Customization and flexibility: Therapists can create and customize templates for notes, treatment plans, and intake forms allowing them to tailor workflows to their practice style.

• All-in-one practice management: Combines telehealth, EHR, billing, insurance, scheduling, and documentation, eliminating the need for multiple tools or software.

• Therapy-specific design: Unlike generic telehealth platforms, TheraPlatform is purpose-built for mental health, speech therapy, OT, PT, and more with features tailored to each specialty.

• Professional credibility: Recording features, branded portals, and compliance tools help therapists present a more professional, trustworthy experience to clients.

• Positive user experience: Therapists appreciate having everything in one place and often report a smoother workflow, fewer tech issues, and faster onboarding.

What therapists are saying about TheraPlatform

Therapists praise TheraPlatform as a comprehensive telehealth solution that goes beyond video calls. On the telehealth side, providers highlight interactive features such as a digital whiteboard, screen sharing, and built-in therapy apps and games (available on higher plans), which make virtual sessions more engaging and clinically effective.

In addition, therapists value its intuitive charting and customizable notes paired with seamless scheduling and built-in billing tools like superbills along with its responsive support team.

"Switching to virtual was a big point of anxiety for our staff, it’s more challenging working with students through a video screen and TheraPlatform has been a great tool for keeping them engaged." - Gary Weber (Source)

“It is not just the platform, it is the team behind TheraPlatform, always willing to help and receptive to feedback to bring updates requests to live,” Orly, Smarty Therapy PC (Source)

"The video conferencing is excellent and the ability to share resources and the interactive screen make Telehealth a rich experience."- Kathy J. (Source)

"TheraPlatform has been the best of all worlds! … intuitive charting, in-system billing, customizable notes …"-Kendrah B. (Source)

Streamline your practice with One EHR

• Scheduling
• Flexible notes
• Template library
• Billing & payments

• Insurance claims
• Client portal
• Telehealth
• E-fax

Learn More

Resources

TheraPlatform is an all-in-one EHR, practice management, and teletherapy software built for therapists to help them save time on admin tasks. It offers a 30-day risk-free trial with no credit card required and supports mental and behavioral health, SLPs, OTs, and PTs in group and solo practices.

More resources

• Top-to-bottom approach to launching teletherapy on-demand video academy
• Teletherapy worksheets
• Teletherapy blog

References

Canva. 10 tactics for launching on social media and generating buzz. https://www.canva.com/learn/10-tactics-for-launching-a-product-using-social-medi

Compliancy Group. What is HIPAA compliance? https://compliancy-group.com/what-is-hipaa-compliance/

Mukherjee, J. (2025, May 2). Simply.Coach. Setting healthy boundaries on social media: A guide for therapists and counsellors. https://simply.coach/blog/setting-healthy-boundaries-on-social-media-a-guide-for-therapists-and-counsellors

Page, C., Stamm, K., & Assefa, M. (2024, September 1). Telehealth and hybrid practice are here to stay. Monitor on Psychology, 55(6). https://www.apa.org/monitor/2024/09/telehealth-hybrid-practice

Pappas, S. (2023, August 31). Scientific American. Online talk therapy works as well as an in-person session, a new study shows. https://www.scientificamerican.com/article/online-talk-therapy-works-as-well-as-an-in-person-session-a-new-study-shows/

Strutte, M. (2025, September 2). Blinq. Everything about digital business cards. https://blinq.me/blog/what-you-need-to-know-about-a-digital-business-card