How Smart Therapy PC Scaled from 2 to 80 Therapists With TheraPlatform

When Orly launched Smart Therapy PC in 2021, it was just her and another therapist conducting 45 to 60 sessions a week out of their offices in New York state. Now, they have 80 therapists and conduct 1,000 sessions a week.

In addition to seeing clients, Orly was also juggling other practice roles like customer support, billing and human resources and knew she needed an Electronic Health Record and practice management tool to run the practice.

Orly needed to find an EHR and practice management tool that was also comprehensive as she knew all of the admin tasks involved and preferred not to toggle between several tools. Additionally, she needed a strong telehealth option.

Despite the availability of in-person sessions after Covid, clients were still interested in telehealth as their primary source of interaction with therapists.

In this customer spotlight, discover how founder Dr. Orly used TheraPlatform to streamline operations, improve telehealth delivery, simplify billing, and scale the practice from a small team to a thriving organization serving thousands of clients each month.

At a glance: How TheraPlatform helped Smarty Therapy PC scale:

• Scaled sessions from 50/week to over 1,000/week
• Grew from 2 therapists to nearly 80
• Streamlined billing, telehealth, and admin tasks in one platform
• Improved scheduling, organization, and team onboarding

About Smart Therapy PC

Smart Therapy PC is a rapidly growing neuropsychology and therapy practice founded by Dr. Orly, a seasoned clinician and business owner. What started as a small practice with two therapists has evolved into a high-volume team supporting clients through telehealth and in-person services.

To keep up with demand, Orly needed a platform that could scale with her practice’s growth; streamlining scheduling, documentation, billing, and the logistics of teletherapy.

The Challenge: Managing fast growth without burning out

As Smart Therapy PC expanded, Orly faced a combination of challenges:

• Managing administrative overload as caseloads grew
• Coordinating dozens of providers with different schedules and service types
• Conducting telehealth sessions that required HIPAA compliance and reliability
• Tracking billing, claims, and payments without extra staff
• Onboarding new therapists quickly

She needed a single system that could manage everything reliably, not multiple disconnected apps.

Why Smart Therapy PC chose TheraPlatform

Orly searched online and took a few months trying out several EHRs before choosing TheraPlatform, the only tool SmartTherapy now uses to manage its practice – which was a big draw.

TheraPlatform checked all the boxes:

• HIPAA-secure telehealth with dependable video quality
• Integrated billing and claims management
• Flexible documentation tools
• Easy scheduling and team coordination
• Built-in messaging and client communication tools
• Comprehensive onboarding and customer support

“It's easy to use … it's kind of a one-stop shop,” she said.

“You don't have to use Zoom or Google Meets or send links to a client through email. Everything is automatic – the reminders, the text messages, the email reminders, everything … You can contact the clients and connect with the clients through the platform. You can send them attachments, you can send them the records. I like all of that,” she said.

Intuitive interface and easy-to-follow insurance billing

Being new to insurance billing and running a group practice, Orly said she had much to learn, but with the help of the prompts inside TheraPlatform’s software, she was able to understand the processes for managing insurance billing better.

“It was a platform that made the self-learning process of building a practice easier. (We were) saving time and money with a platform that offers it all without the need of other technologies,” she said.

Prompts such as issue codes for items such as deductibles provided clues on how to proceed.

“Honestly, that platform was a big part of understanding how the (insurance billing) process works because the billing system is very efficient,” she said.

Once she understood TheraPlatform’s system and processes, she found TheraPlatform’s interface intuitive and easy to teach others.

TheraPlatform's low learning curve made it easy for Smart Therapy PC to scale the number of clients they could help and the number of therapists they could hire.

In just under three years, Smart Therapy PC increased the number of weekly sessions from about 50 to nearly 1,000 and grew its team from two therapists to nearly 80 therapists.

Clients also appreciate TheraPlatform’s ease of use, Orly said.

Telehealth

Video session integration was a key factor for Orly when choosing an EHR. She knew she wanted to transition to virtual therapy services and was seeking a solution that was part of a larger EHR, but also simpler in terms of being able to securely access tools from a single location.

“You don’t have to use Zoom or Google meet or send links to a client through email,” she said.

She said she also likes that therapists can have their own virtual waiting rooms.

Security

Security was also a priority for Orly when wanting to scale her practice. TheraPlatform’s HIPAA-compliant and bank-level encryption offered numerous protections.

“There are a lot of gateways, safety gateways, in place to make sure that one patient cannot join while you're having a session with the other patient,” she said.

She also appreciated the different permission levels for different kinds of users.

Excellent customer service

In addition to TheraPlatform features, Orly said she was impressed by TheraPlatform’s customer service.

“It is not just the platform, it is the team behind TheraPlatform, always willing to help and receptive to feedback to bring updates requests to live,” she said.

Orly says she reaches out to TheraPlatform's customer support team for feature requests and has found the team was responsive.

Implementation: Fast onboarding, immediate impact

Within days, Smart Therapy PC’s growing team was able to navigate the system confidently. Many clinicians were transitioning from other tools or starting fresh, but TheraPlatform’s layout, features, and support helped them get started quickly.

• New staff onboarding became simpler and faster
• Billing and documentation became more streamlined
• Telehealth sessions became more reliable and efficient
• Leadership gained better real-time visibility into practice operations

“Our team found TheraPlatform very easy to use. The interface just makes sense.” Dr. Orly Smart Therapy

The Results: Efficiency, scalability and dramatic growth

With TheraPlatform managing telehealth, scheduling, documentation, and billing, Smart Therapy PC unlocked new operational efficiency – allowing the practice to grow exponentially without sacrificing quality.

Key outcomes

• Sessions increased from around 50 per week to more than 1,000 per week
• Team expanded from 2 providers to nearly 80
• Scheduling became dramatically more efficient
• Billing became easier to manage, even with volume growth
• Leadership gained administrative clarity and control

What other growing practices can learn

If your group practice is expanding or plans to, TheraPlatform offers a scalable, all-in-one solution that reduces administrative friction and supports both clinicians and clients.

Whether you’re managing 2 clinicians or 80+, the right platform can make growth smoother, predictable, and more sustainable.

Start your 30-day free trial today

TheraPlatform gives you everything you need to manage your practice — telehealth, scheduling, documentation, billing, secure messaging, and more within an all-in-one, intuitive, HIPAA-compliant platform. Start your free 30-day trial — no credit card required.