Offline marketing strategies for your teletherapy services
When you advertise offline for your teletherapy services, you will want to use a balance of traditional marketing methods and some approaches that specifically highlight your teletherapy niche. Consider using these offline marketing strategies to advertise your teletherapy services:
Printed Advertisements
A traditional method for marketing is printed advertisements. These can come in various forms such as business cards, brochures, and postcards to mail out. When you design the content be sure to include information on your teletherapy services. You might want to have a description of the services, who they are best suited for, and how to connect with you on your teletherapy platform. Include a photo of yourself, so that potential clients can get an impression of who they would get to work with.
Promotional Products
Another great way to advertise your business has always been through the use of promotional products. These are items you can hand out to potential clients and referral sources. Typically, you would include your business name and contact information. Common items might include pens, pencils, and stress balls. For teletherapy services, consider something that fits the niche such as a mousepad, stylus pen, cell phone stand, screen cleaning cloth, ear buds, and adhesive phone wallets.
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Building Referral Sources
Receiving clients through referral is another tried and true method. You will need to let key people in your community know about your services so that they can connect potential clients to you. The most common way to do this is by visiting doctors’ offices and hospitals. There, you can drop off information, including brochures and business cards. You can also meet with them individually or give a presentation to the staff regarding your services and the types of clients you are prepared to see.
When you are providing teletherapy services, you will want to connect with many other providers to let them know of your services, because you will be trying to reach a particular set of potential clients. Good referral sources may be social workers, hospice workers, pastors, and other members of the community that frequently interact with home-bound people. Those who are restricted to their homes or who struggle to visit traditional psychologist’s offices are prime candidates for teletherapy services.
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Networking with Colleagues
There are many benefits to networking with your colleagues both in your community and at national conferences. It can be a source of support and it can be a way to market your teletherapy services. There are many providers, who are not currently offering teletherapy and when they are approached by a potential client seeking such services, they will want to refer that client to someone who does. When they are familiar with you and your services, they will refer the client to you.
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Partner with a Platform
When you engage with teletherapy, you will need to use a platform you can trust, that is reliable and confidential for your clients. You can also consult with your teletherapy platform provider regarding their recommendations for useful online and offline marketing approaches. TheraPlatform, an all-in-one EHR, practice management and teletherapy tool was built for therapists to help them save time on admin tasks. Sign up for a free, 30-day trial with no credit card required. Cancel anytime.
More resources
- Therapy resources and worksheets
- Therapy private practice courses
- Ultimate teletherapy ebook
- The Ultimate Insurance Billing Guide for Therapists
- The Ultimate Guide to Starting a Private Therapy Practice
