• Monday, January 29, 2018

Online Marketing Strategies for Your Teletherapy Services

When you are entering the avenue of teletherapy services, you will likely be doing much of your marketing online. This will be an important part of your business as you build your client caseload. Try these online marketing strategies for your teletherapy services:

Well-designed Website

If your therapy work is going to be online, many of your customers will be looking to find you and learn about you through your website. Today, most people look at a website before they engage with any service or company. The content of your website is important to provide people with the information they need. The design of your website is equally important. People tend to quickly become disinterested in looking at an unprofessional or difficult to navigate website.

Make sure your website looks professional, is easy to navigate, and is visually appealing. You may want to include a description of your services, a photo of yourself, and links to other resources.

Begin a Blog

One way to market to potential clients is with a blog on your website. That blog will serve many functions. First, if you use SEO strategies, it will rank highly in searches and help potential clients more easily find your website. It also gives potential clients a better understanding of who you are and what they can expect if they work with you. A blog also gives value to your clients because you can put helpful information there that they can refer to and use. A particularly helpful blog may also become shareable on social media, which can continue to draw clients to your services.

Social Media Presence

Another helpful approach to marketing is through a strong social media presence across multiple platforms. Facebook tends to be the most popular platform. With this, you can post daily to reach thousands of people—both current and potential clients. You can highlight mental health symptoms, techniques for self-help, and of course, describe how your services can also help.

Twitter is another popular platform. You can use it to share information and get your services on people’s minds. With hashtags you can get topics related to your business and even your business name trending. Use Hootsuite to easily post to both Facebook and Twitter simultaneously. You can even schedule posts, so they can go live throughout the day without your actively being on the platforms.

Offer an Incentive

One way to get people connected to your online marketing is by offering an incentive in exchange for their contact information. Once you have their contact information, you can easily reach out to remind people of your services. Popular incentives include eBooks. Alternatively, you can create and offer free resources to address any kind of mental health concern or wellness goals.

Final Recommendations

When you are marketing your online therapy work, it is important to start with a platform you can trust for your online services. Many platforms will also assist your marketing by advertising you to potential clients when they visit the platform’s main page. Of course, through all your online marketing and online therapy work you also want to use approaches that are confidential and HIPAA compliant.

1/16/2018

Telehealth: Let’s Talk Technology

Hands down, telehealth is the next big thing in service delivery for behavioral and allied health providers. Clients love it. More and more insurance companies pay for it. Most of us were trained in the "brick-and-mortar" style of service delivery. So, one of the biggest questions providers have is, "How do I get started?"

1/19/2018

How to Set Up Your Office for Teletherapy Sessions

As you look to expand your services through teletherapy, you will be able to reach many more potential clients. Those clients will be connecting to you through the convenience of their home. Meanwhile, you will be utilizing your office or therapy space in a whole new way. The traditional therapy set-up may not immediately adapt to the format of teletherapy.

Join Our Newsletter

Categories

Latest Posts

  • Insurance, Telehealth and You

    Thursday, May 10, 2018

    After you’ve decided on your technology, chosen your platform and delineated the process for adding telehealth services to your practice, there’s one more question you need to ask: "How will I get paid?"

  • Adapting Cognitive Behavioral Therapy for Teletherapy

    Wednesday, May 9, 2018

    Many clients with psychological or behavioral health issues also have concurrent comorbid medical conditions that prevent in-person therapy services. Today, teletherapy approaches can be used to help any client, anywhere, no matter what barriers might otherwise be present. Therapists and counselors are learning new ways to adapt old methods to the teletherapy approach. If your favored modality is Cognitive Behavioral Therapy, you will be happy to know that it can be easily adapted to teletherapy.

  • How to Build the Therapeutic Relationship in the Teletherapy Modality

    Monday, April 2, 2018

    Research shows the therapeutic relationship is essential for successful client outcomes in therapy. It helps to retain clients in the setting, adds to their motivation, promotes their disclosures, and allows for a safe space to do the therapy work. In the traditional, face-to-face model of counseling, the therapeutic alliance is built in small and larger ways through multiple components of the therapeutic process.