Stakeholders and targeted markets for telepractice
One of the first steps in setting up your own telepractice should be to identify stakeholders and targeted populations/markets. Who can help me to implement my program and who can benefit from my program? Who are the stakeholders?
Stakeholders include professional associations, state and federal legislators, school administrators, teachers, speech pathologists on staff, chief operating officers of medical facilities, medical support staff, students and parents, and third-party payers.
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The success of your telepractice depends on informing your stakeholders, since they will help you build your client base. You can educate potential stakeholders on telepractice by demonstrating technology/equipment and by providing them with data regarding proven outcomes, successful programs, parent/school satisfaction and statistics that you have researched. Meeting in person with some of your stakeholders, such as school administrators, may also increase your chances of conducting business with them, as you can make your presentations more personal. Schools in remote areas tend to appreciate your traveling to meet them and getting to know them as they are used to building personal relationships.
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Advocating before state and federal legislative bodies and contacting third-party-payers may also help in implementing your telepractice program. Providing them with information and encouraging them to ask questions may enhance their awareness and willingness to pay for telepractice services.
Telepractice can serve the entire spectrum of markets, including: schools , private practice , clinics, home health , medical facilities, military facilities, prisons, and universities.